Will Sage Astor-Dolce & Gabbana's New $105 Dog Perfume: What It Is, Where To Find It, & Affordable Alternatives From $3

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Breaking news for fashionistas and pet parents alike: Dolce & Gabbana has just launched their first-ever dog perfume, and it’s causing quite a stir. The luxurious $100+ Fefé fragrance mist is a groundbreaking debut for the brand, inspired by Domenico Dolce’s beloved canine companion, Fefé. Featuring an elegant blend of ylang-ylang, musk, and sandalwood, this scent comes in a sleek green bottle adorned with a 24-carat gold-plated paw, making it the ultimate indulgence for pet owners who want their furry friends to smell as stylish as they do.

So, what’s all the fuss about? Beyond its high-end formulation and chic packaging, Dolce & Gabbana’s Fefé blends luxury with pet care. While it’s currently available on the UK site for £83 ($105) and hasn’t yet landed in the U.S., it’s already turning heads and making waves across the internet. If you’re in the States and can’t snag a bottle just yet, don’t worry — we’ve also rounded up some affordable, pet parent-approved alternatives starting at just $3 from Amazon, Petco, and more so your beloved companion can enjoy a touch of luxury without breaking the bank.

Where to Find the Dolce & Gabbana Fefé Dog Perfume

Dolce & Gabbana's Fefé, the brand's debut alcohol-free fragrance mist, is inspired by Domenico Dolce's cherished dog. Encased in a green lacquered bottle with a 24-carat gold-plated paw, this luxurious blend of ylang-ylang, musk, and sandalwood is available on the UK site for £83 ($105), though it hasn’t reached the U.S. yet.

That said, you can learn more about the fragrance at the link, and keep reading — we’ve lined up more affordable, pup-approved alternatives below!

Budget-Friendly Deodorizing Sprays & Products for Your Dog that Pet Parents Swear By

Give your pet a fresh boost with this highly rated probiotic deodorizer from Skout's Honor, featuring avocado oil and omega-3s to keep their coat hydrated and smelling great between baths. This daily spray is packed with probiotics to support a healthy skin microbiome, tackling common issues like itching and odor while being gentle and free from harsh chemicals.

Make every cuddle session a delight with this pet parent-approved natural dog fragrance, which quickly freshens your furry friend with a pleasant scent that isn't overpowering. Ideal for between baths, this spray with 16,700+ five-star Amazon reviews not only eliminates pet odors but also conditions and detangles their coat, leaving it silky soft and smelling like they just walked out of a spa.

Freshen up your dog's coat with Earthbath's 3-in-1 Deodorizing Spritz, which naturally deodorizes, conditions, and detangles while leaving a yummy vanilla and almond scent. With soothing ingredients like colloidal oatmeal, aloe vera, and vitamin E, this spray keeps your pup’s fur soft, shiny, and tangle-free, whether used between baths or as a finishing touch after their wash.

Pamper your pet with this lavender and chamomile waterless shampoo, designed for gentle, no-rinse cleaning. The calming, pH-balanced formula is perfect for pets who dislike wet shampoos — just apply, towel dry, and brush for a clean, conditioned coat with a soothing scent.

OK, we know Fur Bébé technically isn’t a fragrance or spray, but we had to include it because it smells so darn good. Infused with OUAI's signature Mercer Street scent and packed with aloe vera, rambutan seed extract, and hydrolyzed vegetable protein, this shampoo not only makes your pup smell amazing but also strengthens and nourishes their fur for a glossy, healthy finish.

Speaking of beloved pups, did you know that Snoopy — possibly the most iconic beagle ever — turns 74 this year? Check out these gifts that every Peanuts fan and dog lover alike is sure to paw-dore!